This article highlights how Procter & Gamble enhances trading partner relationships through data communication and CPFR strategies.
This article highlights Procter & Gamble's (P&G's) current success and future direction of creating consumer value and improving trading partner relationships through electronic data communication, including the future vision of the company's ultimate supply system and CPFR--Collaborative Planning, Forecasting, and Replenishment.
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See Williams (2002) studied this question.
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