Recent research in tourist behaviour

The study of tourist behaviour has become an active and significant contributor in the overall analysis of tourism. This paper considers recent research work at James Cook University, an institution whose researchers have had a long interest in tourist behaviour topics. A review of a number of recent research projects in tourist behaviour by the Australian research team is provided and the value of four integrating concepts linking this research is specified. The four concepts highlighted are the travel career ladder which is an approach to tourist motivation, cognitive steps and mindfulness, which are conceptual organisers of how people think and process information and social situations which provides an integrative view of key factors to consider when describing social behaviour. The paper concludes by highlighting some recent commentary on tourist behaviour trends by prominent tourism analysts noting that the specific stream of tourist behaviour studies reported in this article do not fully support the general trends noted by the commentators. The potential value of tourist behaviour studies as a benchmark for understanding tourism futures is noted