This study investigates the strategic role of technology in enrollment management across Ghanaian tertiary educational institutions. It is guided by the Unified Theory of Acceptance and Use of Technology (UTAUT), a pragmatic paradigm, and a mixed-methods design. Data were collected from 872 members of the enrollment management team across 30 tertiary institutions, representing seven institutional categories in Ghana. The results indicate that technology is generally perceived as a strategic facilitator, with its role in enhancing organizational performance achieving the highest mean score. The technology’s support for administrative efficiency, real-time decision-making, and student engagement, as well as its alignment with institutional goals, also received high levels of agreement. The pedagogical benefits of technology were affirmed, particularly in promoting the use of Artificial Intelligence tools in teaching, improving Learning Management Systems content delivery, and enabling flexible learning. The study concludes that while information technology significantly aids enrollment strategy and institutional efficiency, its full potential and utilization are still constrained by technical and financial barriers. These insights provide valuable implications for policy formulation, investment in Information Technology infrastructure, and capacity-building within the tertiary education sector.
Anane-Donkor et al. (Wed,) studied this question.