A Critical Review of Election Polling: Methods, Applications, and Research Practices

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Key Points

This review critically examines the methods, applications, and practices of election polling in Korea. It aims to address the implications of these methods on political representation.
Analysis of non-probability sampling methods used in Korean election polling.
Evaluation of methodological limitations in polling practices and their impact on political decision-making.
Examination of conventional practices in handling missing data through unit deletion methods.
Identified extensive use of non-probability sampling methods in election polling, raising concerns about data reliability.
Highlighted the lack of scrutiny on methodological limitations and their direct implications for political endorsement and reporting.
Provided recommendations for institutional and methodological improvements to enhance the reliability and legitimacy of election polling.

Critical review evaluates polling methods and practices in Korea, indicating trustworthiness issues in political representation.

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Kim et al. (2026) studied this question.

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