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April 30, 2026Peace Studies

Early Election and the Effects of TV Debates: An Analysis of Support Change and Vote Choice in the 21st Presidential Election in South Korea

Hyun-Jin Cha Sinjae Kang

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Key Points

The study aims to analyze how viewing TV debates affects voter support and choice in the 21st presidential election in South Korea.
Used panel survey data collected before and after the debates.
Conducted OLS regression, multinomial logistic regression, and binary logistic regression analyses.
Viewing debates significantly increased both candidate support reinforcement and the likelihood of support abandonment.
The impact of support change was found to be greater than the reinforcement effect in the context of early elections.
Debate effects were mediated through candidate evaluations, which significantly influenced voting choices.

Implication

Analyzes support change and vote choice in South Korea, suggesting debates impact evaluations significantly.

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Cite This Study

Cha et al. (2026) studied this question.

synapsesocial.com/papers/6a0808ffa487c87a6a40b18d https://doi.org/10.21051/ps.2026.04.34.1.79

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