Analysis of Digital Marketing Strategies in Enterprise Supply Chain under the Background of Low Carbon Economy

Key Points

• The research aims to analyze the impact of digital marketing strategies on supply chain operations in a low carbon economy.
• Investigated various digital marketing strategies within enterprise supply chains.
• Focused on sustainability and ecological economic principles.
• Assessed implications for managing supply chains in a low carbon environment.
• Digital marketing strategies significantly improve supply chain efficiency in reducing carbon footprints.
• Sustainable practices in marketing enhance overall enterprise performance in ecological contexts.
• Findings indicate a strong correlation between digital outreach and environmental sustainability.