What question did this study set out to answer?

The research aims to analyze the impact of digital marketing strategies on supply chain operations in a low carbon economy.

May 29, 2026International Journal of Global Warming

Analysis of Digital Marketing Strategies in Enterprise Supply Chain under the Background of Low Carbon Economy

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The research aims to analyze the impact of digital marketing strategies on supply chain operations in a low carbon economy.
Investigated various digital marketing strategies within enterprise supply chains.
Focused on sustainability and ecological economic principles.
Assessed implications for managing supply chains in a low carbon environment.
Digital marketing strategies significantly improve supply chain efficiency in reducing carbon footprints.
Sustainable practices in marketing enhance overall enterprise performance in ecological contexts.
Findings indicate a strong correlation between digital outreach and environmental sustainability.

Implication

Analysis reveals the effectiveness of digital marketing in enhancing sustainable supply chain practices, implying important environmental benefits.

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

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Cite This Study

Xiaoyu Yan (2026) studied this question.

synapsesocial.com/papers/6a192f07fab5b468c441849f https://doi.org/10.1504/ijgw.2026.10078809

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Implication

Analysis reveals the effectiveness of digital marketing in enhancing sustainable supply chain practices, implying important environmental benefits.

Analysis of Digital Marketing Strategies in Enterprise Supply Chain under the Background of Low Carbon Economy

Key Points

Implication

Abstract

Discussion

Cite This Study

Analysis of Digital Marketing Strategies in Enterprise Supply Chain under the Background of Low Carbon Economy

Key Points

Implication

Abstract

Discussion

Cite This Study