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A total of 118 hr of sports news broadcast programming was subject to gender clock-time analysis, half from Entertainment and Sports Programming Network (ESPN’s) SportsCenter and half from 2013 startup network Fox Sports 1’s Fox Sports Live. Results showed that both programs featured women’s sports less than 1% of the time, with only modest gains found in an Olympic month (February 2014) of presumed heavy women’s sports exposure compared to a fall (October/November 2013) coding period. Moreover, both programs featured the same top five sports in nearly identical proportionality and story lengths of women’s spots were consistently 70% of a men’s spot regardless of program. Results indicate that Fox Sports Live is replicating SportsCenter’s programming choices far more than challenging them from a gender perspective.
Billings et al. (Mon,) studied this question.
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