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Users of online dating sites are facing information overload that requires them to manually construct queries and browse huge amount of matching user profiles. This becomes even more problematic for multimedia profiles. Although matchmaking is frequently cited as a typical application for recommender systems, there is a surprising lack of work published in this area. In this paper we describe a recommender system we implemented and perform a quantitative comparison of two collaborative filtering (CF) and two global algorithms. Results show that collaborative filtering recommenders significantly outperform global algorithms that are currently used by dating sites. A blind experiment with real users also confirmed that users prefer CF based recommendations to global popularity recommendations. Recommender systems show a great potential for online dating where they could improve the value of the service to users and improve monetization of the service.
Brozovsky et al. (Fri,) studied this question.