Strategizing Cultural Clusters: Long-Range Socio-Political Plans or Emergent Strategy Development?

In many cities, cultural and creative clusters are elements of an ongoing urban development. As networks of arts institutions of different genres, structures, hierarchies, temporal and spatial forms, and size, they are rich examples for strategic analysis. We use the MuseumsQuartier (MQ) Wien as an example of a cultural cluster within a historic city center and focus on (1) the organizational, institutional, and sociopolitical impact of more or less detailed strategic frames of the overarching organizational construction; and (2) understanding strategy-making processes in cultural clusters with reference to the overall political frame and the strategy-as-practice approach.