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Journal Article How and When Do Brand Perceptions and Preferences First Form? A Cognitive Developmental Investigation Get access Kenneth D. Bahn Kenneth D. Bahn Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 13, Issue 3, December 1986, Pages 382–393, https://doi.org/10.1086/209077 Published: 01 December 1986 Article history Received: 01 December 1985 Revision received: 01 July 1986 Published: 01 December 1986
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