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The difficulties inherent in doing survey research in an international setting are important issues to marketers. Despite the disadvantages regarding the use of the survey method in data collection, it can be an effective alternative for cross-cultural research. In this article, guidelines for cross-cultural research are presented based on a mail survey of Philippine and American industrial exporters involved in negotiations. In addition, research implications are provided that may help increase response rates of surveys conducted at a cross-cultural level.
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Mintu et al. (1993) studied this question.
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