80 years of Tourism Review – transformative and regenerative power of smart tourism

from the Swiss Universities of St. Gallen and Bern respectively, realised the transformative and regenerative nature of tourism; particularly in the aftermath of the catastrophic period of the Second World War.With remarkable foresight, they published the inaugural issue of the Revue de Tourisme / The Tourist's Review / Zeitschrift fr Fremdenverkehr on January 1, 1946, in English, French, and German.They proposed that tourism could serve as a powerful catalyst for transformative and regenerative development, fostering peace by rebuilding a war-torn and deeply divided Europe.Both founders regarded tourism as a tool for economic recovery, peace, and global understanding in the post-war era.They designed Tourism Review as a platform for public debate, bridging policymakers and scientific discovery, while addressing practical and technical tourism issues.Published frequently, Tourism Review aimed to create dialogue, foster collaboration and knowledge exchange among researchers, educators, and professionals in a multilingual and universal context.This initiative led to the establishment of the Association Internationale d'Experts Scientifiques du Tourisme (AIEST) in 1950, which evolved into a global network of tourism experts.In 2008 (Volume 63), AIEST sold Tourism Review to Emerald to professionalise the journal, develop its distribution and improve visibility and readership.