Place Attachment, Cultural Involvement, and Residents’ Attitudes towards Tourism Development: The Case of Novi Sad, the European Capital of Culture 2022

The purpose of this study was to determine how residents in Novi Sad (The European Capital of Culture 2022) perceive the influence of cultural involvement and place attachment on their attitude toward tourism, and how this affects their support for tourism development. In order to investigate the relationships between these factors, structural equation modeling (SEM) was used. The proposed model was tested, and the findings show significant relationships between residents’ cultural involvement, place attachment, perceived positive and negative impacts of tourism (economic, socio-cultural, environmental), and support for tourism development. The findings of the study could assist tourism planners not only in Novi Sad but also in other urban destinations.