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Drawing on empirical evidence from a wide-scale survey, this paper examines patterns of innovation and sources of competitiveness amongst German service firms. The purpose is to investigate how these patterns differ across services, and in particular how knowledge intensive and technical service firms differ from services more generally. The analysis finds a high degree of customization in the output of service firms, especially amongst the knowledge intensive and technical service firms, the innovation activities of which are also relatively more oriented to product innovation. Knowledge intensive and technical service firms also invest more heavily in information communication technologies, whilst other services invest heavily in non-ICTs. Thus significant diversity is found between the groups of firms examined, but much diversity also exists within the groups. A serious challenge for research on services is to improve our understanding of this diversity.
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Tether et al. (2002) studied this question.
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