“Speaking as a mother”: A membership categorisation analysis of child-centric talk in a UK daytime television talk show

In this study, we explore motherhood as an interactionally emergent identity category that speakers construct and lay claim to in talk, and as a category that is imbued with moral expectations of how incumbents should behave. We analyse 18 child-focussed debates from British daytime television talk show, This Morning. Engaging a postfeminist framework, we use membership categorisation analysis to explore how, and to what effect, women deploy claims to motherhood. We report three main findings: (a) Speakers routinely quantify their motherhood credentials in the development of a “mother-cum-expert” identity; (b) speakers who construct motherhood in accordance with neoliberal norms of “good motherhood” habitually trump the arguments offered by other speakers, including those with professional expertise; (c) any challenge to essentialist norms of womanhood and/or motherhood become accountable matters. We conclude that whilst there is power in motherhood insomuch as it vests some women with expertise and elevates their rights to be heard on child-focussed matters, the speakers in our study nevertheless construct motherhood in a manner that (re)produces and elevates essentialised notions of gender and narrow versions of motherhood.