A study on the role of social media in promoting sustainable tourism in the states of Assam and Odisha

This is the authors' abstract. We don't add key points for this paper.

Purpose The purpose of this paper is to determine the role played by social media platforms in promoting sustainable tourism in the states of Assam and Odisha. The study provides insights on sustainable tourism and related products of the above-mentioned destinations that need to be promoted on social media. It also recommends strategies to augment the sustainable tourism in the two states.