Modelling the fall and rise in the importance of the environment to the British public: 2006–2019

Attention given to the environment by the British public has fluctuated over recent decades. Having peaked in 2007 it declined, yet has recently risen dramatically. This raises questions about why public attention to the issue changes over time and to what extent this is driven by other actors and exogenous forces. This article examines these processes at the monthly level through a system of simultaneous equations. Methodologically, protest is an important confounding factor when analysing the relationship between media and public salience. Substantively, protest itself can be predicted by prior public attention, but in turn, can be successful in increasing broader environmental salience.