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A briefly presented visual stimulus engenders an available-information function that lags behind the physical stimulus. We report two experiments that focus on the iconic-decay portion of this function, which falls to 0 over a 200-300 ms period following stimulus offset. In each experiment, to-be-reported digit strings were shown for varying durations followed by a noise mask at varying poststimulus intervals. We found the shape of the performance curve relating digit-report probability to stimulus exposure duration to be independent of stimulus-mask interstimulus interval. This finding is consistent with the proposition that the iconic-decay function's shape is independent of stimulus duration and allows us to identify this shape. We rejected exponential iconic decay for 6 of 8 observers; however, all observers' decay functions could be adequately fit by gamma decay, a generalization of exponential decay.
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Loftus et al. (1992) studied this question.
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