Buyer–supplier collaboration in green practices: The driving effects from stakeholders

Abstract Green and environmental practices are considered critical to enhancing firm innovation and performance. Previous research has not fully explained how and why buyers collaborate with suppliers in green practices. This study aimed to verify the driving effects of stakeholders and the underlying mechanism in buyer–supplier collaboration. Questionnaires were used to collect empirical data from selected purchasing managers in listed Taiwanese electronics firms. Structural equation modeling was used to analyze the collected data and proposed model. Customer pressure and top management commitment are found to have a positive influence on buyer–supplier collaboration. Competitor pressure and regulatory pressure indirectly affect buyer–supplier collaboration through the mediating effects of customer pressure and top management commitment. However, green investment pressure does not significantly influence top management commitment and buyer–supplier collaboration. The results suggest that customers can leverage the pressure exerted by competing suppliers by bargaining with their current suppliers to improve collaboration with second‐tier suppliers.