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October 1, 2001International Journal of Entrepreneurial Behaviour & Research239 citations

A multidimensional study of the key determinants of effective SME marketing activity: Part 1

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JHJimmy Hill

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Jimmy Hill (2001) studied this question.

synapsesocial.com/papers/6a199a7fe7f8932c5eea7490https://doi.org/10.1108/eum0000000006006
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