An Empirical Study on the Relationship between Customer Value and Repurchase Intention in Korean Internet Shopping Malls

It is important to analyze the relationship between customer values and business value in order to provide a guideline of successful e-business. The purpose of this paper is to answer the following questions. First, what are key components of customer value in e-business? Second, what difference exists in the expectation level and current level of customer value in e-business? Finally, what influences the relationship between customer value and business value? Data collected from 615 respondents who made purchases through Internet shopping malls were used to test a research model. Three managerial implications were derived from the analysis and further studies were suggested.