What question did this study set out to answer?

To develop a conceptual framework that links perceived product attributes to underlying consumer values through categorization processes.

April 1, 1982Journal of Marketing

A Means-End Chain Model Based on Consumer Categorization Processes

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Authors

JGJonathan A. GutmanUniversity of Colorado Denver

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Implication

Conceptual model reveals how perceived product attributes link to personal values in consumers, suggesting cognitive categorization drives marketplace behavior.

Key Points

To develop a conceptual framework that links perceived product attributes to underlying consumer values through categorization processes.
Constructed a theoretical means-end chain framework integrating cognitive categorization principles.
Modeled the hierarchical association between concrete product features, perceived consequences, and consumer values.
Demonstrated theoretically that consumer evaluation relies on structured cognitive chains linking concrete product attributes to abstract personal values.
Identified consumer categorization processes as the primary mechanism organizing marketplace choices according to individual value systems.

Cite This Study

Jonathan A. Gutman (1982) studied this question.

synapsesocial.com/papers/6a19b99ee7f8932c5eea9bfb https://doi.org/10.1177/002224298204600207

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Implication

Conceptual model reveals how perceived product attributes link to personal values in consumers, suggesting cognitive categorization drives marketplace behavior.

A Means-End Chain Model Based on Consumer Categorization Processes

Discussion

Member takes

Implication

Key Points

Cite This Study

A Means-End Chain Model Based on Consumer Categorization Processes

Discussion

Member takes

Implication

Key Points

Cite This Study

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Also Consider