Public affairs and mining in Australia—a rescued license to operate

In 2010, the Australian Government was caught by surprise at the high level of public support for the mining industry over the proposed introduction of a mining industry 'super profits tax'. While the industry's exports helped the economy through the global financial crisis, this support was only possible because of a major turnaround in its community license to operate. After many years of poor reputation, consequent on practices that fell short of changing community expectations and strident advocacy strategies, a major turnaround in public affairs strategies and operational practice in Australia and internationally has led to a new level of community acceptance.