The Influence of Metropolitan Statistical Areas on Direct-to-consumer Agricultural Sales of Local Food in the Northeast

Direct-to-consumer (DTC) agricultural sales doubled in the United States between 1992 and 2007 and then plateaued between 2007 and 2012. It is not clear whether the plateau in sales was attributable to the recession, market saturation, an aging population, or other factors. We estimate the influence of socioeconomic factors in metropolitan areas on DTC agricultural sales between 1992 and 2012 in thirteen Northeast states using county-level panel data. We find that the income elasticity of DTC agricultural purchases ranged from 2.2 to 2.7 and that counties in metropolitan areas did not have higher DTC agricultural sales than other counties, ceteris paribus .