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January 1, 1992European Review of Agricultural Economics

Consumers' variety seeking tendency with respect to foods: Measurement and managerial implications

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JTJ.C.M. van TrijpJSJan‐Benedict E.M. Steenkamp

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Trijp et al. (1992) studied this question.

synapsesocial.com/papers/6a19dfbb0ef26ba216f689e7https://doi.org/10.1093/erae/19.2.181
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