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January 1, 2019International Journal of Engineering Business ManagementOpen Access

Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors

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BEBilal EneizanJadara UniversityAMAli Ghabash MohammedSouthern Technical UniversityAAAlhamzah AlnoorUniversiti Sains Malaysia

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Cite This Study

Eneizan et al. (2019) studied this question.

synapsesocial.com/papers/6a1a44c4768e71e76eef2456https://doi.org/10.1177/1847979019889484
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