Why are we here? Managing the meaning of an organizational mission statement

The purpose of this study was to identify and test the influences that lead individuals to actively manage the meaning of a company Mission Statement. Communication about a company Mission Statement was hypothesized to be a function of an individual's information environment, level of work unit commitment, trust in management, and organizational role. The Management of Meaning Scale (MMS) was developed to assess specific meaning management behaviors. The MMS was cast as the chief dependent variable in a path analysis using LISREL. The general model was well supported. Implications for practices associated with Mission Statement implementation are discussed.