Rural tourism development in southeastern Europe: transition and the search for sustainability

Abstract This paper evaluates current issues surrounding the role and development of rural tourism in southeastern Europe (SEE) (Romania, Bulgaria, Albania and much of former Yugoslavia), setting this within the wider context of change in post‐communist central and eastern Europe (CEE). It examines local and global factors of development and change, particularly within the context of aspirations towards sustainability. The paper concludes that the impacts of EU membership — both of the 2004 enlargement, and later potentially for the countries of southeastern Europe themselves — is likely to be crucial in market and product development for rural tourism. Copyright © 2004 John Wiley & Sons, Ltd.