Meeco: Gamifying ecology through a social networking platform

There is an eco-revolution going on, but not many people are joining it. Meeco intends to guide, encourage and commit people to live eco-friendlier lives in a more social and enjoyable way. It uses Location Based Services, Web Services and Game mechanics to create an engaging service that wants to make a difference in everyday life, one green action at a time. This paper is an overview of the research and analysis done, the concept creation, game design and prototype implementation of the Meeco platform.