Creating zero‐defect students

States that quality of university education has recently become a subject of major concern. The job market is getting tighter, and even a degree from a reputable university does not guarantee employment in the area of the student’s expertise any more. Students, their families, employers and the government want assurance that the students will get “good quality” education. The question is: what does “good quality education” mean? Attempts to answer some of the lingering questions about quality in the university environment. Looks at the products and customers of the university, examines some quality assurance issues, and shows what the authors mean by “zero‐defect” students.