“Indians,” “Braves,” and “Redskins”: A performative struggle for control of an image

Native American groups across the country have been protesting the use of their symbols and heritage in sports arenas for over a decade. Yet, particularly in the realm of professional sports, these protests have not generated significant changes in attitudes and practices. This critical essay examines several Native American protest events to reveal the factors contributing to the failure of the reform movement and to suggest some strategies for rhetorically reformulating the campaign.