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This paper summarizes an explorative study of the efficiency, design, and enjoyment that contribute to consumers’ adoption of an integrated single platform E-payment system. The problems of inefficiency, not attractive design and not enjoyable encourages us to study these factors. The empirical results from the quantitative analysis suggest that efficiency, design, enjoyment, perceived usefulness, as well as perceived ease of use, are significant factors that contribute to consumers’ intention to utilize the single platform E-payment. Marketing and Management personnel of the E-payment organizations will be able to utilize the study information for developing products and services that encourage the usage of single platform E-payment.
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P. C. Lai (2019) studied this question.
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