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January 5, 2023Journal of Marketing Management

Influencer marketing: a scoping review and a look ahead

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Authors

KFKendra FowlerYoungstown State UniversityVTVeronica L. ThomasOld Dominion University

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Fowler et al. (2023) studied this question.

synapsesocial.com/papers/6a1ae09a9fa30811a0b93ca2https://doi.org/10.1080/0267257x.2022.2157038
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