Journal Article Constructive Processes in Consumer Choice Get access James R. Bettman, James R. Bettman Search for other works by this author on: Oxford Academic PubMed Google Scholar Michel A. Zins Michel A. Zins Search for other works by this author on: Oxford Academic PubMed Google Scholar Journal of Consumer Research, Volume 4, Issue 2, September 1977, Pages 75–85, https://doi.org/10.1086/208682 Published: 01 September 1977 Article history Received: 01 September 1976 Revision received: 01 February 1977 Published: 01 September 1977
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Bettman et al. (1977) studied this question.