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July 1, 2002Journal of Marketing

The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance

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Authors

KMKen MatsunoUniversitat Ramon LlullJMJohn T. MentzerVirginia TechAÖAyşegül ÖzsomerKoç University

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Matsuno et al. (2002) studied this question.

synapsesocial.com/papers/6a1b2e9e44ce1c1603967bf8https://doi.org/10.1509/jmkg.66.3.18.18507
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