Factor Affecting Business Sustainability of Small and Medium Coffee Shop

This research aimed to determine the factors that influence the sustainability of the coffee shop for small and medium enterprises (SMEs) in Bogor. The number of coffee shops reached more than 90 stores in 2019 and many of them were forced to close their businesses in the following year. This was due to the inability of independent coffee shops to have a good operational system. The factors observed in this research were managerial, service, product, company size, and environment. The method used in this study was to take data using questionnaires and interviews. The respondents consisted of 65 managers and independent coffee shop owners in Bogor that opened their business for more than one year. The data obtained was processed using SEM PLS. The results of this study indicate that managerial, product, and service are factors that significantly and positively influence the sustainability of the independent coffee shop business. Meanwhile, company size and environmental factors have no effect on the sustainability of the independent coffee shop. In addition, it is known from this study that the service factor significantly and positively mediates the relationship between managerial and sustainability. From the consumer side, the owner must provide a good experience to consumers so that consumers can achieve satisfaction.