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July 15, 2015The Quarterly Journal of Economics

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium *

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Authors

BBBart J. BronnenbergCenter for Economic and Policy ResearchJDJean‐Pierre DubéMarketing Science InstituteMGMatthew GentzkowStanford University

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Cite This Study

Bronnenberg et al. (2015) studied this question.

synapsesocial.com/papers/6a1b5b19db618aee6aabc98ahttps://doi.org/10.1093/qje/qjv024
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