The Rio Olympic games in the New York times pages: an analysis of Brazilian soft power

At the closing party of the 2016 Olympic Games, Brazil also concluded its mega-events cycle. The project, which began in 2007 with the choice of the host country for the Soccer World Cup, turned Brazil into the only country to host the two major sporting events in a row. An epic that lasted almost ten years, crossed the mandate of three presidents, saw the country go from a period of accelerated growth to the most significant economic crisis in its history and a moment of great political instability. This article seeks to offer the reader the image that Brazil built abroad during the 2016 Summer Olympic Games, having as its subject the analysis of the reports published in the New York Times.