Eyebrow Bleaching, Eyelash Lamination and Modest Fashion: Islamic Revivalism and Muslim Businesswomen in Kyrgyzstan

Since gaining independence, Kyrgyzstan has witnessed a surge in religious adherence, with more women embracing such Islamic practices as daily prayers, fasting, and wearing hijab. This article focuses on the way Islamic revivalism manifests itself in the beauty and fashion industries that have changed to adapt to the needs of practicing Muslim women in Bishkek. Through interviews, participant observations and one focus group discussion, this research provides insights into motivations and challenges faced by Muslim female entrepreneurs who have ventured into these emerging markets. It examines one of the myriad ways in which Islamic revivalism has impacted women in Kyrgyzstan and the role played by Muslim businesswomen in this resurgence of Islam. The article offers a perspective on the dynamics of cultural adaptation and economic innovation, providing a nuanced view of the role of entrepreneurship and consumerism in the changing landscape of Islamic practices in Kyrgyzstan.