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The COVID-19 pandemic is a stark reminder of the profound impact changes the business environment can have on business. Moreover, the most impactful strategic and entrepreneurial initiatives in recent decades were rooted in environmental changes. Yet, research in entrepreneurship and strategy is predominantly inward-looking. To become more relevant and useful, theories and research designs need also to capture the existence, characteristics, and variance of environmental changes.
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Per Davidsson (2019) studied this question.
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