"New" in society: "cold" and "hot" societies

The article is dedicated to the study of the phenomenon of the "new" in the context of the functioning of so-called "cold" and "hot" societies, which differ in their attitudes towards historical changes, innovative processes, and the transformation of social reality. The aim of the research is to conduct a socio-philosophical analysis of the phenomenon of the "new" as a source of socio-cultural changes and to identify the specifics of its emergence, perception, and dissemination in "cold" and "hot" societies. In the current civilizational situation, there is a simultaneous coexistence of opposing trends: on one hand, there is a global spread of innovative cultural models, while on the other hand, there is an intensification of processes related to tradition, local identity, and historical memory. This contradiction indicates the complexity of the interaction between mechanisms of preservation and renewal in society. The study of the "new" as a source of socio-cultural changes allows us to identify not only the specifics of societal adaptation to historical challenges but also the internal foundations of cultural resilience or transformational activity of social systems. The methodological foundation of the research is determined by the interdisciplinary nature of the issues considered and relies on a combination of socio-philosophical, cultural studies, and sociologically oriented approaches to the analysis of social development. The study employs principles of systematic, comparative-typological, and socio-cultural analysis, allowing society to be viewed as a dynamic form of organization of collective experience, functioning in conditions of interaction between tradition and innovation. The scientific novelty of the research is defined by a comprehensive socio-philosophical analysis of the phenomenon of the "new" as a source of socio-cultural changes in the context of the functioning of "cold" and "hot" societies. Unlike existing approaches, where the categories of innovation, modernization, and tradition are mostly considered in isolation within the frameworks of modernization theory, cultural sociology, or philosophy of history; this research attempts to reveal them as an interconnected system of concepts reflecting various models of society's relationship to historical changes and social dynamics. The conducted research allows us to conclude that the attitude towards the "new" is one of the key criteria for distinguishing types of social organization. The specifics of the emergence and dissemination of the "new" are determined by the character of socio-cultural organization of society, the peculiarities of historical consciousness, and the mechanisms of interaction between tradition and innovation. In the socio-philosophical context, the "new" is presented not only as a result of technological or institutional transformations but also as a universal mechanism for changing social reality.