Study on the Factors Influencing the Adoption of Intelligent Agricultural Machinery by Farmers in Changsha County, Hunan Province, Based on the Ordered Logit Model

In order to better promote the use of intelligent agricultural machinery, enhance the efficiency of grain production, optimize resource utilization, and effectively address the practical problem of the reduction in the rural labor force, while theoretically clarifying the mechanism that affects the adoption of intelligent agricultural machinery by farmers in Changsha County. Based on a questionnaire survey of farmers in Changsha County, Hunan Province, the ordered logit model was used to identify the significant factors influencing farmers’ adoption of intelligent agricultural machinery. The empirical results show that male farmers, farmers with a non-agricultural occupation, and farmers with a lower education level (below high school) have a lower willingness to adopt intelligent agricultural machinery. As the risk of purchasing intelligent agricultural machinery decreases, market demand increases, and the number of agricultural services provided by the government increases, the likelihood of farmers adopting intelligent agricultural machinery also increases. Based on these findings, this paper proposes targeted suggestions aimed at increasing the adoption of intelligent agricultural machinery by farmers in Changsha County, Hunan Province.