Neuroscience and change. Practical applications to promote change in the company

Change is a structural aspect of our brain.The ability to change and to adapt to the environment is undoubtedly one of the most important attitudes for the survival and evolution of the human species, and, never as today, the daily challenges we face require different strategies of thought and alternatives to manage changes.The brain is constantly committed to managing two antithetical programs: on the one hand, the imperative of the minimum possible effort and the maintenance of homeostasis, on the other hand, the exploration and search for the novelty and the prediction of the future (Gazzaniga, Ivry, & Magnun, 2015).From a neurophysiological perspective, the processes of the change mainly involve two structures of the cerebral cortex: the dorsal and ventral systems (Balconi, 2013).Individuals learn in a slow and sequential way thanks to the dorsal system (including the parietal and frontal cortex), the ground of functions such as consciousness, self-control, and self-observation, while in the ventral system (orbitofrontal cortex) all the automatic processes take place, which do not require the intervention of consciousness and that occur very quickly (although not without errors).The dynamic relationship between these two systems is maintained over time with constant oscillations between critical-analytical skills, and automatic-spontaneous processes, generating our behaviors that are often affected by these internal contradictions (Zapelli, 2020).