This study is to conceptualize nurses` satisfaction, patient satisfaction about nurses and hospital, and patients` revisit and recommendation intention as linear structural equation model, and then, identify the significance of the path coefficient and goodness of the research model. Data were collected from 2,079 nurses and 6,776 patients in 5 university hospitals. The results were as follows: The research model was generally found to be good in terms of goodness of fit. The significance of the path coefficients are as follows. 1)A nurse`s satisfaction has great influence on a patient`s satisfaction about nurses, 2)A patient`s satisfaction about nurses has influence on patient`s satisfaction about the hospital, 3)A patient`s satisfaction about the hospital has great influence on patient`s revisit intention, 4)A patient`s satisfaction about the hospital has great influence on patient`s recommendation intention. These results will provide basic data for the hospital managers practicing customer satisfaction strategies in their health care marketing.
No takes yet. Share an insight, caveat, or question.
Han et al. (2015) studied this question.