FROM 〈Bonehead〉 TO 〈cLoNehEAd〉: NICKNAMES, PLAY, AND IDENTITY ON INTERNET RELAY CHAT1

This article examines nicknames of IRC users. On IRC, a person's physical existence and identity must be condensed textually into a single line which states his or her nickname, the electronic address, and a slogan or the person's real name. IRC users attempt to make these representational elements as prominent as possible, by choosing an original nick which will tempt other participants to strike up a conversation. In this paper I demonstrate that although people play many kinds of games with their nicknames, the nicks they choose are very important to them. They are an inherent part of their Net- identity, and even of their "real-life" identity. Two hundred sixty nicknames were collected from IRC logs, and were analyzed and classified. Only rarely did the IRCers in this study use their real names. The largest category was that of nicks related to the self in some way, referring to character traits, physical appearance, the physiological or psychological state of the self, or the person's profession or hobbies. The list of nicknames and the relative frequency of the different categories illustrate prominent features of electronic culture, a culture in which the individual is placed at the center. Participants in this culture have a high awareness of technology and technological change. They value linguistic virtuosity, yet they show contempt for the rules of the language. Although there is freedom to engage in constantly changing identity games through the manipulation of nicks, most people tend to keep to one nick for a long period of time.