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Click to increase image sizeClick to decrease image size AcknowledgmentsWe would like to thank Catia C. Confortini and Natália Maria Félix de Souza for their constructive criticism on the earlier version of this article.Disclosure statementNo potential conflict of interest was reported by the authors.Notes1 Run by the CCP, the CYLCC is a youth movement of the People’s Republic of China for young people between the ages of 14 and 28.2 These questions all relate to recent news stories in China. Some female medics shaved their hair before departing to support Hubei for reasons of work convenience and hygiene (Ma and Yu Citation2020).Additional informationNotes on contributorsShirley Xue YangShirley Xue Yang is a PhD candidate in the School of Media, Communication and Sociology at the University of Leicester. Her research areas of interest are stardom and celebrity culture, girlhood studies, feminist media studies, queer theory, and intersectionality studies. Prior to pursuing her Master’s degree in the UK (at the University of Leicester), she worked as a senior copywriter for a commercial company in Shanghai.Bowen ZhangBowen Zhang holds a PhD in Chinese place branding from the University of Leicester. He is currently working as a Research Fellow at the Communication University of China, Beijing. Originally from Inner Mongolia, China, he has studied Trade and Economy (at Chongqing Technology and Business University) and International Business (at the University of Lincoln). He worked as a branding consultant for a branding company in Chongqing before deciding to pursue a PhD. Besides his main research of Chinese place branding, he also has interests in social media, film studies, and Chinese feminism and gender studies.
Yang et al. (Tue,) studied this question.