Business Performance Through Government Policies, Green Purchasing, and Reverse Logistics

This research investigated the effect of government policy, green purchasing, and reverse logistics on business performance in Pakistani manufacturers. A quantitative method on a sample size of 201 was carried out using SPSS version 22.0. This study examined three direct hypotheses related to business performance. The study found that government policy, green purchasing, and reverse logistics positively and significantly affect business performance. The previous research supported the study results. Further, by institutional theory, the government may use coercion to force the manufacturers to adopt and incorporate green supply chain practices into their business model to improve business performance. The media may use these pressures, NGOs and clients, and the government can use them to monitor, restrict, and even boycott the companies. The government has been advised to encourage and oversee other players to resolve environmental challenges that focus companies and suppliers bring. In order to explore the interactions between the government and other stakeholders and establish new ways, researchers can evaluate the conceptual model offered.