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ONSUMER decision making is one of the central themes of psychological economics. An extremely important aspect of this problem area is the question of wlo within the family usually makes certain decisions. The present paper is concerned with an analysis of husbandwife roles in arriving at some economic decisions which are frequently faced by the metropolitan family. A considerable amount of research has been directed toward an analysis of the distribution of influence among family members. These investigations have ranged from broad studies of the balance
Sharp et al. (Mon,) studied this question.