How self-efficacy and gender issues affect software adoption and use

Today's computer software packages have potential to change how business is conducted, but only if organizations recognize their usefulness and ease of use. For an organization to benefit fully from its investments, training initiatives geared toward creating "buy-in" are needed to ensure the successful adoption of software packages This article presents research findings on how one such initiative, a simple tutorial, affected user confidence in mastering software, and subsequently the likelihood of successful use and adoption of the package. Women and men were found to relate to the tutorial differently, which suggests that gender should be taken into consideration when creating marketing and training strategies