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February 3, 2017Journal of Business and Industrial Marketing

Rational and emotional factors of customer satisfaction and brand loyalty in a business-to-business setting

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MEMarc ElsäßerBWBernd W. Wirtz

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Cite This Study

Elsäßer et al. (2017) studied this question.

synapsesocial.com/papers/6a1c8a6494dbf6307b2fe4dbhttps://doi.org/10.1108/jbim-05-2015-0101
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Also Consider

Synapse has enriched 2 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Winning Hearts and Minds: Business-to-Business Branding and the Role of the Salesperson2007 · 134 citations
  2. 2How brand orientation impacts B2B service brand equity? An empirical study among Chinese firms2016 · 61 citations